Please join the APC on the evening of February 12th for a presentation and panel discussion on Experiential Marketing: What it is, Where it is going, and What it all means for you.
Every day, brands are committing more and more to experience-based marketing through combined channels such as promotional events, installations, mobile platforms and social media.
As the landscape of the advertising industry shifts to focus more on the relationship between the brand and the consumer, we’ll examine what this shift means for the supply chain – agencies, clients, vendors, recruiters, etc. We’ll talk about how the execution of this new form of communication is upending traditional agency roles and redefining the word Producer.
You’ll see some thought provoking work, hear from some interesting vendors and agency producers at the forefront of the experiential movement and come away feeling enlightened, informed, and inspired.
Panel will be moderated by Nick Scotting of JWT. Panelists include Kyra Taurman, Executive Director, Creative Production at TH Productions, Peter Raymond, CEO of Uberangst and Jesse Wachtel, Executive Producer at Uberangst.
Only $20 for APC Members, $35 for Non Members. Bring your Colleagues and Clients and enjoy another informative and social night with the APC!
Beer and Wine Will Be Served!
6:00 – 6:30: Cocktails and Networking
6:30 – 7:30: Panel
7:30 – 8:00: Q&A, Cocktails and Networking