Thank you to all who attended Forward to the Future: Design & Production! The event was full of energy, enthusiasm, and insights on the latest technology and its impact on our industry. Both new and old friends had a lot to contribute to the productive atmosphere. A demo of Adobe’s new generative AI tool, Firefly, was put to the test as guests created printable images using text prompts of their choice.
While our expert panelists provided tips on navigating the future of tech, our tarot reader gave folks a glimpse into their own futures. The highlight of the evening was a panel discussion about the future of production relating to AI and other technological advancements that have been shaping the future of marketing, advertising, design, and sales. Below are some key takeaways from our panelists…
“ I think a lot of new technologies are really great as a jumping off point for the ideation process…[from there, its about] taking it to the next level with our own thoughts and tailoring it with your voice for the audience that you’re speaking with”
“AI is going to do a lot of good things. It’s going to cause a lot of panic right now but over time it’s going to take away the things that are mundane to us in terms of setup, in terms of going in and checking files, we’re going to get to learn and do the things that are going to take a job from end to end…it’s going to take away the tasks that are just tedious.”