by Jimmy LevinDirector – Creative Services at CTI Graphics & New Media/Job Search Therapy

How important is your resume? Despite the fact that industry statistics say, the average time spent reviewing a resume is 6-15 seconds, they are still very symbolic and can make a difference in how you are perceived by the hiring community. Never under estimate the significance of a good resume. They represent you and the credentials you have. Take pride in that information and be mindful of how you present yourself. I am a big advocate of viewing yourself as ‘the brand’ and like any good marketing campaign that supports this brand; it needs to be presented well. There has to be a compelling story behind the product/service, which in this case is YOU. The end user is the target you are looking to connect with and if this resume does not hit the mark – it has no possibility to move forward.

The primary goal is to use the resume as an introduction and raise ‘brand awareness’ to the hiring community. The secondary goal is to create an opportunity to get ‘talk time’ or an interview. And, then the ultimate goal is getting an offer. But, make no mistake it all begins with your resume. Be smart how you prepare it and be even smarter how you align it with the market you are interested in.

Prior to sending a resume, consider the market you are targeting. Think about the language used in the job description. Make sure the resume aligns and finds a common thread with the phrasing of the job description. It can make a difference and create a fast rapport. It’s all about relationship building and this resume you send is the first impression. Remember, it’s called a FIRST impression for a reason. You MUST make a good one in order to get noticed.

Your resume has to offer a good quality snapshot. It needs to hit quickly. It needs to have substantial alignment. It has to be a storyteller. It has to exhibit a professional description. It needs to make a quick introduction. It needs to make an impact. It must open the door.

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