APC-NYC - Advertising Production Club of New York

Brand Strategy in the Age of AI
2026-05-20 14:00 - 15:00 (America/New_York) | NY
Brand Strategy in the Age of AI: Why Clarity is the New Battleground
Date: May 20, 2026Time: 2 PM ESTLocation: Live WebinarDuration: Approximately 1 hourCost: Free to attend
The APC-NYC presents Live from the Brand Lab, featuring a discussion with strategist Alan Brew.
AI is rapidly reshaping how brands are discovered, interpreted, and trusted. What once depended on visibility and human-directed search now operates within automated systems that influence what is seen and how brands are understood.
In this timely conversation, Alan Brew explores how brand strategy is evolving in the age of AI and why clarity is becoming the defining factor in brand performance.
“Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Brands that once competed for attention now operate inside automated systems that decide what’s seen and how it’s interpreted. In this new reality, clarity has replaced visibility as the true threshold of brand power and performance.”
What You’ll Learn

How AI is changing brand visibility and perception
Why clarity is becoming a competitive advantage
What this shift means for creative and production professionals
How to adapt your approach in an AI-driven landscape

Designed for professionals across print, digital, and emerging media, this session will help attendees stay informed and ahead of industry shifts.
You can register for the webinar here: https://apc212.app.neoncrm.com/nx/portal/neonevents/events?path=%2Fportal%2Fevents%2F44808Registration is free, but space is limited.
Reserve your spot today and join the conversation.
Every donation to APC-NYC supports scholarships for future industry professionals. Contributions are tax deductible.
For questions or sponsorship opportunities, please contact hello@apc-nyc.org.

Register Here

GCSF’s 2026 Scholarship Award Ceremony
2026-06-22 18:00 - 20:00 | NY

Creative Workflow in the Age of AI
2026-07-23 17:30 - 20:00 | The News Building, 220 E 42nd St, 15th floor, New York, 10017, United States
Creative Workflow in the Age of AI
Part Two of APC-NYC’s Navigating the Age of AI Series
Date: Thursday, July 23, 2026Time: 5:30 PMLocation: 220 E 42nd St, 15th floor, New York, NY 10036
Artificial intelligence is rapidly changing the way creative professionals work, opening new possibilities for ideation, collaboration, and production. As these tools become more accessible, understanding how to integrate them into an existing workflow is becoming an essential skill for today’s creative community.
Join APC-NYC for an evening with Director and Visual Artist Aaron Ricketts as he shares how AI tools can support and enhance the creative process without replacing the human perspective that drives great work. Through a live demonstration and discussion, attendees will gain insight into how emerging technologies are being used to accelerate exploration, streamline production, and unlock new approaches to visual storytelling.
Whether you’re actively incorporating AI into your work or just beginning to explore its potential, this session will provide practical examples, creative inspiration, and a firsthand look at how these tools are being used in professional practice today.
Event Highlights

Live demonstration of AI-assisted creative workflows
Real-world applications of Adobe Firefly
Practical techniques for integrating AI into creative projects
Insights from an experienced director and visual artist
Networking with fellow creative and production professionals

About the Speaker
Aaron Ricketts is a Director and Visual Artist whose work explores the intersection of storytelling, technology, and visual communication. Drawing from his professional experience, Aaron will demonstrate how AI can serve as a valuable creative partner while maintaining the artistic vision at the center of the work.
About the Series
Navigating the Age of AI is APC-NYC’s two-part event series exploring how artificial intelligence is transforming the creative industry.
The series began with Brand Strategy in the Age of AI, a virtual webinar examining how AI is influencing brand development, audience engagement, and strategic thinking.
The second installment, Creative Workflow in the Age of AI, shifts the focus from strategy to execution, offering a live look at how AI tools are being incorporated into the day-to-day creative process.
You can register for the webinar here: https://apc212.app.neoncrm.com/nx/portal/neonevents/events?path=%2Fportal%2Fevents%2F48607 Registration is free, but space is limited.
Reserve your spot today and join the conversation.
For questions or sponsorship opportunities, please contact hello@apc-nyc.org.

Register Here
